Introduction to Social Media

Social media marketing which is also known as Social Media Optimization (SMO) benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications.

The most popular platforms include:

We have provided social media as a tool for business, success stories of companies that utilize the tools effectively and the ways that you can use social media for businesses.

Social Media as a Tool for Business

1. Facebook
First and for most, Facebook can be a very active tool for advertising a new product or a new service. A great tool for visualizing new business and competitors through facebook application.
Analyzing market research through opinion, mini-surveys to review business target.
Publish and share pictures together with files and giving an active profile image of your company.

2. LinkedIn
LinkedIn can help to develop the right partnerships and connections to grow and expand your business.
You can use this to: Build an online reputation, meet key contacts in your field, get business and sell products
A strategically created and managed LinkedIn account can boost your local company's credibility and visibility, and thus result in increased website traffic, leads, and sales.

3. SlideShare
SlideShare business for all of you who use SlideShare for your business.
LeadShare and AdShare are powerful tools for sharing.
They increase the Return On Investment (ROI) of your sharing by letting you reach and connect with customers.

4. Twitter
Twitter is a communication platform that helps businesses stay connected to their customers.
As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.
Keep your “tweets” fresh and plentiful. Tools like TweetDeck or HootSuite help with this.

5. YouTube
Video can be a very powerful tool for businesses of any size, but YouTube’s free-to-use model, ease of use and mass market audience
YouTube Clearly demonstrates the product you’re marketing.
For marketing on YouTube: Homepage Video Ad

To see the complete research report, please click here.