When using social media tools like Twitter to promote your business, it’s important to use them strategically so that you’re not wasting your time. So you should follow the unwritten rules of Twitter use and etiquette to ensure your efforts deliver. Remember these basic do's and don'ts:
1. DO have a plan.
2. DO identify your ideal audience
3. DON’T follow too many people
4. DO take time every day to interact with your followers
5. DON’T be an annoying self-promoter
6. DO listen
7. DON’T hide behind corporate speak
8. DON’T get too personal or negative
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